MeEat exists so that we could eat healthily, deliciously, and sustainably. MUU products are made from innovative plant proteins such as stomach-friendly fermented broad beans and peas.
MUU products were developed in 2019 as part of Pouttu’s product range and were well-received right from the start.
The food series grew quickly with new delicious products and were spun off in 2020 as an independent company – Meeat Food Tech Oy, with the sole focus on plant-based products.
Today in 2022, MUU products are the market leader in the Finnish plant-based product market with a market share of almost 50%.
FinChamLux was honored to have MeEat as part of our Finnish Food Week.
Highlights of our interview with Annette Kauppinen, CMO, Meeat Food Tech Oy.
“We participated in the Luxembourg food week because we wanted to test how our products fit the Central European taste. Luxembourg’s location is very central, which makes the country an interesting test market for MeEat when planning for expansion into European markets. MeEat is becoming international and it was really interesting for us to have the opportunity to serve our products and test how MUU products perform in the Luxembourgish market.”
Finnish Food Week served MeEat Tikka Masala sauce made from fermented broad beans and MUU Royale Burger hamburger based on peas – and the food was sold out.
“We got really enthusiastic feedback both from the customers as well as the catering company Compass Group. After the Finnish Food Week, we have been in contact with Luxinnovation and mapped out different production options in Luxembourg.
We have received a few follow-up projects through Food from Finland. Hopefully, in the future, we will become part of Luxembourg’s innovative business life.”
